Not just a rider.
Ruben Lenten — LEN10 — has spent 25 years in kitesurfing as an athlete, creator and partner on projects that helped push big air into the mainstream. This is the short, honest version. The footage tells the rest.
What I'm focused on now.
Brand projects & campaigns
Projects that feel real to the community and valuable for brands, agencies and audiences.
The LEN10 Experience
High-end kite trips with coaching, crew, progression and a proper lifestyle around the sport.
World Kite Club
A new venture building the global home for kitesurfing — more accessible, more connected.
Help the sport grow in a good direction.
More stoke, more respect for the conditions, better safety culture, stronger stories and more opportunities for the people who make the sport what it is.
I love big air, but what matters most is the ripple effect. When someone tells me they started kiting because of something I did, that's the real win.
A few that show the range.
Red Bull King of the Air
Red Bull Megaloop
Snowkite Cliff Jump
Tarifa Pier Jump
On The Loose TV
It started with wind.
Ruben didn't start with a plan to build a personal brand. He started with wind. When his parents divorced he was gifted a kite set — and it gave him something to hold onto. He spent his early years powerkiting in Noordwijk, learning how conditions work and getting obsessed with what's possible when you commit to the craft.
In 2001 he entered a rookie contest at the Dutch Nationals and it opened the door to a bigger world — travelling, training, filming, learning to improve with discipline, not just adrenaline. He competed on the PKRA world tour and learned what pressure feels like when delivering is your job.
But the deeper pull was always big air. Storms. Timing. Commitment. Kites were being looped before, but Ruben pushed looping to a new level and helped shape what became the megaloop era — years of trying, crashing and trying again, much of it alongside rival-and-best-friend Aaron Hadlow and cousin Kevin Langeree.
Alongside riding he's always loved building projects — media, events, partnerships and formats that bring the sport to more people. Done right, it doesn't feel like marketing. It feels like culture.
These days he still loves a proper session, but cares even more about what kitesurfing gives people: confidence, friendships, travel, health, perspective. For a lot of riders it's not a hobby — it's a reset button.
The hard chapters shaped the work.
Not for drama — only because they shaped how Ruben works, leads and looks at life.
A kite set after the divorce
That moment turned into a lifelong passion and a place to focus his energy.
Injuries & forced resets
Taught patience and smarter preparation, longevity and the value of good people around him.
Cancer, 2015
Chemo was a different kind of endurance. All-clear in 2016 — and a changed perspective.
Shattered ankle, 2019
Rehab, surgeries and rebuilding from the ground up. Deeper gratitude for family and support.
Burnout, 2022
A wake-up call — more clarity, more focus, more respect for recovery and self-care.
The short list.
PKRA Freestyle World Tour — 3rd overall (2004), 2nd overall (2005). PKRA Slider Park World Champion (2005).
Red Bull King of the Air winner (2005). Triple S Invitational — 1st overall (2008). King of the Air podiums (2014, 2017).
Red Bull Megaloop host, organiser and commentator. Long-term partnerships with Red Bull, Mystic, Slingshot, Ozone, Stryker, bunq and Kitemana.
Download media kitBuilding the home for kitesurfing.
Ruben continues to build LEN10 as his personal brand and storytelling channel — kitesurfing, music, travel and community — while building World Kite Club, the global home for the sport.
When a brand, partner, investor, media platform or event team wants to build something with high standards and real intent, he's open to the conversation.
Work with LEN10